Customer encounter

Customer encounter is most important factor for service marketing when customer come to you and demand any service from you that moment is actually called customer encounter position. That is actually depending on those employees who are providing service that time that place.
For example when anyone who need a service entered your organization that provide service like hotel,
When he enter hotel who are provide service there fast encounter face there those employee who are provide that service,
After that the receptionist then room boy then other service provider like food delivery, all time before left the customer.
So we can easily say that all the processes and flow that are comes into service encounter.

Customer counter are three types:
1. Remote encounter
2. Telephone encounter
3. Face to face encounter

Remote encounter: when any customers face to face any technology that time called remote counter. I.e. that ATM booth. ATM booth represents the bank image of that particular service provider Bank who is providing their serve using ATM booth.

Telephone encounter: Telephone encounter refer that service which is covered by using telephone I.e. that Call center. Call encounter service represents the organization image of that particular service provider organization that is providing their serve using via call center.

Face to face service encounter: This encounter are facing all the service organization. When any employees face to face provide any service any customer that time called face to face encounter. I.e. that a restaurant boy, who is providing service there customer face to face.
So , we can say that A service encounter is most important for an organization who really fell that customer satisfaction is most important for their organization they must highly ware about positioning, reliability,  assurance, empathy& tangibility they must care when they provide service.

What are the customers?

Consumer are those person who basically purchase any product, this product can be use any byer who can purchase for his own or family and he can purchase other people who are come to him for buying that product( business product or B to B ).
Customer are very critical to manage always every one think that it is partly true that because customer demand are always change, flowing information improving technology, competition society, luxuries life style are the main reason of changing human demand.  In generally human is very much interested to adopt anything that help him for his better life without any risk;   so when anyone think about their customer they must be care about this thing. Remember that customer are always right they always try to find out new source for better opportunity so always try to provide best service or provide product with changing demand.

For example:facebook!, Samsung, Nokia, Apple, twitter, Google, new bloger side, Amazon all the leading companies because of their production and services are always change with customer demand visits all the side you see their new service and production.
In a practical life all the people are not customer in a company or organization but in a group of people who have enough income for purchasing that product or service which is selling by your organization you target to loyal that customer to maintain their demand because those customer are increase the market share of the organization.
So we can say that customers are those people who are buy anything   for filliping their demand it can be their own or other means resell. All the organization maintains relation with customer.